Our services
Why choose us
We have a B+ rating with the Better Business Bureau with 0 complaints since our company founding.
We are a proud member of the Search Engine Marketers of New England.
We are listed among the best Internet marketing agencies in the United States.
We are lucky enough to be associated with one of the best SEO resource sites on the web.
Landing Page Optimization
What is landing page optimization?
Landing page optimization involves experiments with different arrangements of a page to maximize its conversion rate. Basically, it is content optimization, or finding the best presentation of content on a particular landing page that produces the highest conversion rate.
Why do I need Landing Page Optimization?
The average ecommerce website or pay-per-click campaign has a conversion rate between 1-2% with a visitor abandon rate upwards of 65%. If your online business is within these rates, you can expect anywhere between 20-100% increase.
If the purpose of your website is lead generation, then landing page optimization is your answer. We commonly see at least a 10-20% conversion increase. Doesn't that sound good to you? If so, just click the green button below to get started.
or buy now below.
Express Landing Page Conversion Consulting
A quick review to help fix your landing pages.
Want higher conversions on a budget? We give you a extensive 45 minute recorded phone consultation to uncover significant conversion issues with landing pages. We Include actionable recommendations that you can put to use immediately. We look at layout and design, calls to action, credibility, visual consistency and more.
- Answer your specific conversion-related questions
- Free Attention Heatmap ($99 value)
- Text copy and messaging review
- Page layout & design review
Only $599
A few things we look at for optimal landing pages are:
- Clear call to action
- Limiting the number of choices for the visitor
- Not asking for too much information
- Limiting the amount of content
- No visual distractions
- Trust factor
- We could tell you more, but then we'd have to charge you.
What is the difference between landing page optimization (lpo) and conversion rate optimization (cro)?
Think of conversion rate optimization as the umbrella of improving the percentage of conversions (sales, leads, etc.) and landing page optimization as a piece under that umbrella. Landing page optimization is geared towards ecommerce sites and pay-per-click advertising. Other aspects of conversion optimization include attention heatmap testing and segment optimization consulting.