Conversion Rate Optimization, Attention Heatmap Testing

Have you settled with a 1-2% Conversion Rate?

We have taken clients from a 1% conversion rate into the double digits and we can do it for you too!

A/B testing as well as MVR testing and segment optimization

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We at Easy Street Interactive also offer search engine optimization, pay per click management, website hosting as well as custom CMS websites. We are the solution for all of your website and Internet marketing needs.

About Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of achieving a goal of improving the percentage of visitors to the website that become sales leads and customers ( a conversion).

Landing Page Optimization (LPO)

LPO is an important component of CRO. A landing page is a web page that is displayed when a potential customer clicks an advertisement or a search engine result link. Landing Page Optimization aims to provide page content and appearance that makes the web page more appealing to target audiences through strategies like A/B testing, multivariate testing, attention heatmap testing and more.

Attention Heatmap Testing

We use proprietary algorithmic attention heatmap software to determine where on the page the visitor shows the most attention, therefore effectiveness. This solution is 75% as accurate as eye tracking solutions costing ten times (10X) as much and is completed in minutes.

Segment Optimization

Beyond content optimization, there is segment optimization. This is where we determine how many different landing pages are optimal for a given campaign as well as how each should vary from the other. Factors include audience types as well as their wants, needs and characteristics, weekday and weekend visitors among others.